ANTONYM COSMETICS – Naturlig sertifisert økologisk og cruelty free makeup – The Story
Your skin deserves natural ingredients, it just shouldn’t be at the expense of achieving the look you love. Until now choosing natural makeup meant tolerating poor performance. Clean makeup ingredients equaled weak pigmentation and color payoff. There was a gap between the function and the formulation.
Antonym beauty was created to bridge that gap; a natural makeup line that offers professional level performance without compromising the integrity of the makeup ingredients. We call it gentle face fashion, a philosophy of kind ingredients with strong performance.
The Antonym philosophy has been embraced by consumers, top makeup artists, celebrities and media, who have turned to Antonym as their go-to high performance clean makeup brand.
“The color lasts hours yet feels moisturizing.”—InStyle
“We were shocked at how pigmented this palette was and how well it blended together.”—Cosmopolitan
“Antonym is one of Elle Magazine Green Stars.”—Elle
Cosmetics was founded by Miami makeup artist Valerie (Val) Giraud who
sought to create the best organic makeup and makeup brushes tht were
cruelty free and gentle on the skin. According to Val, natural
makeup doesn’t have to mean a natural look. This is why Antonym is
certified natural and organic and highly pigmented.
Born in Cannes, France, Val’s passion and love for fashion and beauty, eventually brought her to London where she began to pursue her career as a makeup artist. In the late 90’s, Val made her way to Miami, one of the production capitals of the world, where she began working with top professionals and celebrities in TV, film, commercials and print. She launched the makeup line in 2013.
Her favorite beauty tip: the way you feel on the inside reflects the way you look on the outside, (but a little lipstick and mascara help).
From amazing makeup artists who have used Antonym makeup on the red carpet at The Golden Globes (Robin Wright, Kate Mara, Ruth Wilson), Sundance (Keira Knightely, Ashley Green), AMA Awards (Elizabeth Banks), Film Premieres (Felicity Jones, Annabeth Gish), to wonderful write ups by bloggers and the media. Today Antonym is an organic makeup brand that is growing a niche presence in the US market and has also expanded to Australia, Canada, Israel, Pakistan.